Social Media Content Creation & Management

Purposeful content that builds visibility, trust, and connection.

At Birdy Publications, social media content and management is a considered, strategic service designed to communicate your value clearly, consistently, and authentically. We focus on helping meaningful work stay visible, understood, and trusted over time.

What is Social Media Content Creation & Management?

Social media content creation and management is the planning, creation, and ongoing delivery of content that reflects your brand, values, and purpose, while engaging the right audience in the right way. Done well, social media:

Strengthens brand recognition

Builds credibility and trust

Communicates your value clearly

Supports wider marketing and growth goals

What does this all entail?

When Birdy Publications manages social media content, the process typically includes:

Discovery & Direction

We begin by understanding:Ongoing improvements to clarity and engagement

Your organisation, values, and tone of voice

Your audience and priorities

Your goals for social media

How social media fits into your wider strategy

This ensures your content is aligned and purposeful from the outset.

Content Planning & Strategy

We develop a clear content approach, including:

Content themes and messaging pillars

Platform-appropriate recommendations

Posting cadence and structure

Alignment with campaigns, launches, or key moments

Everything is planned with intention.

Content Creation

We create original, brand-aligned content such as:

Written social media copy

Visual content and layouts

Campaign and announcement posts

Thought leadership and storytelling content

All content is tailored to your voice and audience.

Scheduling & Management

We manage the day-to-day delivery of content:

Scheduling and publishing posts

Maintaining consistency and quality

Monitoring performance and engagement

You remain informed without being burdened by the process.

Review & Refinement

We regularly review what’s working and adjust accordingly:

Content performance insights

Messaging refinement

What can you expect working with us?

Clients choose Birdy Publications because we approach social media with strategic care. You can expect:

Thoughtful, on-brand content

Clear planning and reliable delivery

Consistent tone and messaging

Content that supports your wider goals

A collaborative, respectful working relationship

We act as an extension of your team, not a detached supplier.

Timeframe: How long does Social Media take?

Social media works best as an ongoing commitment. Typical engagement includes:

Initial setup and strategy: 1–2 weeks

Monthly content cycles: planned and delivered in advance

We usually work on a monthly retainer basis, allowing time to build consistency, trust, and momentum.

What will I receive?

Depending on your package, you will receive:

A clear social media content plan

Professionally written and designed posts

Scheduled and managed content

Regular check-ins and refinements

Confidence that your presence is handled with care

Who is Social Media Content Creation& Management for?

Social media content and management is ideal if:

You lack time or internal capacity

Your content feels inconsistent or unclear

You want to show up professionally and purposefully

You value consistency over noise

You want social media to support, not drain, your work

Social media should reflect the quality of your work. Our team creates and manages social media content that is thoughtful, aligned, and sustainable, helping your message reach the people who need to hear it.

Get in touch to discuss social media content creation and management.

Testimonial from one of our clients

Natalia Chapman

DIRECTOR | Empower & Connect

Sector: Mentorship and coaching

Engagement: Short-term

"I had the pleasure of working with Mandeep from Birdy Publications Ltd and I must say it was an excellent experience. Her professionalism and knowledge in the field were truly commendable. She seamlessly integrated my social media profiles, allowing for a cohesive online presence.

What stood out to me the most was Mandeep helpfulness and kindness throughout the process. She were always ready to address my questions and concerns, making the entire experience smooth and stress-free. Her communication style was top-notch, making it easy for me to understand the technical aspects and decisions involved.

Collaborating with this team was not only productive but also enjoyable. Mandeep approachability and willingness to explain intricate details made the process of website creation much more manageable. If you're looking for a team that is not only skilled but also a pleasure to work with, I wholeheartedly recommend Mandeep from Birdy Publications."

Natalia Chapman

Natalia's Case Study...

The Brief

Natalia, a transformational life coach, needed a cohesive digital presence to support her growing practice. While deeply skilled in her coaching work, she required guidance in understanding how marketing and digital tools could support her mission, visibility, and client connection.

The priority was to ensure Natalia felt confident, informed, and empowered to use her digital presence effectively.

The Challenge

The main challenge was translating marketing and technical concepts into clear, accessible language, while building a digital presence that felt aligned with Natalia’s values, personality, and coaching philosophy.

This project required a high level of support, clarity, and reassurance, ensuring decisions felt manageable rather than overwhelming.

The Solution

We worked closely with Natalia through a highly collaborative and supportive process, delivering:

~ Clear, empathetic copy structure to communicate her services and purpose

~ Seamless integration of social media profiles for a cohesive online presence

~ Step-by-step guidance through marketing and digital decisions

~ Ongoing communication and explanation of technical elements in plain language

~ The process was intentionally calm, educational, and collaborative, allowing Natalia to gain confidence while staying focused on her core work as a coach.

The Impact

Natalia now has a professional, aligned online presence that reflects her work and values, while supporting visibility and connection with her audience. Just as importantly, she gained a clearer understanding of how to use her website and digital platforms as practical marketing tools, without feeling intimidated by the process.