Content & Copywriting

Words shaped around your work, your voice, and your values.

The right words do more than inform. They connect, clarify, and create trust. Craft content to reflect your unique voice, purpose, and audience, so what you do is understood, valued, and remembered.

What is Content & Copywriting?

Content and copywriting is the strategic use of language to communicate who you are, what you offer, and why it matters. Effective content doesn’t shout. It speaks clearly, confidently, and with intent, guiding people towards understanding, engagement, and action.

What does it entail?

Depending on your needs, our work may include:

Strategic Messaging & Narrative

Before we design anything, we take time to understand:

Strategic Messaging & Narrative

Brand voice and tone development

Key narratives that underpin all communication

Website Copy

Copywriting that can be used across your website:

Homepage and core pages

Service and product descriptions

About and impact stories

Clear calls to action

Website copy is like the glue that holds your messaging together to begin to build your relationship with prospects.

Marketing & Campaign Content

Email campaigns and newsletters

Social media content

Launch and campaign messaging

Sales and promotional copy

The ideal result of is a call-to-action that feeds your sales pipeline.

Editorial & Long-Form Content

Articles and blogs

Thought leadership pieces

Publications and magazines

Reports, impact stories, and case studies

The beauty of editorial and long-form content, is that it helps organic SEO and can be repurposed to for social media posts.

Print & Supporting Materials

Your company brochures and printed assets

Presentations and pitch documents

Educational and course materials

What can you expect working with us?

Clients choose Birdy Publications because we treat language as a strategic tool, not an afterthought. You can expect:

Deep listening and thoughtful questioning

Writing that reflects your voice, not ours

Clear structure and considered flow

Content that aligns with your wider strategy and brand

A collaborative, respectful process

We don’t believe in filler content. Every word earns its place.

Timeframe: How long does Content & Copywriting take?

Timelines depend on scope and complexity, but quality writing takes care and consideration. Typical timeframes include:

Website copy: 2–4 weeks

Brand messaging & narrative: 1–2 weeks

Campaign or editorial content: 1–3 weeks

Development on continuous copy for SEO and posts: Ongoing

Larger or multi-channel projects may take longer and are scoped clearly at the outset.

What will I receive?

At the end of the process, you will receive:

Professionally written, original content

Copy tailored to your audience and objectives

Clear, editable documents ready for use

Content aligned with your brand and strategy

A brand that clearly represents your values and work

Who is Content & Copywriting for?

Our content and copywriting service is ideal if:

Your message feels unclear or inconsistent

You struggle to explain your value simply

Your content sounds generic or disconnected

You want words that reflect your purpose and professionalism

You care about how your work is understood

Testimonial from one of our clients

Rachel & David Larsen

FOUNDERS | LARSEN CONSULTANCY

Sector: Private and national public sector consultancy and strategic advisory

Engagement: Short-term

'"From the outset, Mandeep encouraged us to step back and re‑examine our whole proposition, what we offer, how we talk about it, and how clients navigate it. Crucially, she saw us as people, our story, values and voice and made sure that humanity came through clearly on the site. That constructive challenge was exactly what we needed: refreshing, occasionally uncomfortable, and always purposeful.

Mandeep guided us through positioning, structure and messaging, then translated it into a clean, credible site that showcases how we work and the impact we deliver. She managed every stage with calm professionalism and clear communication, keeping momentum and raising the bar throughout. We finished not only with a site we’re proud of, but with a sharper, more confident articulation of who we are and how we help."

Rachel & David

Rachel & David's Case Study...

The Brief

Rachel and David sought a new website, one that went beyond surface-level design to more accurately reflect its proposition, values, and impact.

The Challenge

The challenge was more fundamental: helping the organisation step back and re-examine who they are, how they communicate value, and how clients experience their offer, without losing credibility or clarity.

The Solution

We took a strategic, human-centred approach, challenging assumptions and encouraging reflection on:

~ The organisation’s core proposition

~ How services were articulated

~ Values, voice, and organisational story

We guided Larsen Consultancy through positioning, structure, and messaging before translating this into a clean, credible website that clearly communicates how the organisation works and the impact it delivers.

The Impact

Larsen Consultancy emerged with clearer positioning, sharper messaging, and a website that authentically reflects its values and expertise. The process strengthened not just outputs, but confidence in how the organisation articulates its role and value.