Brand design

Design that reflects who you are and why you matter

Brand design is more than how you look. It is how you are recognised, remembered, and trusted. At Birdy Publications, brand design translates your purpose, values, and ambition into a clear visual identity, one that feels authentic, confident, and built to last.

What is Brand Design?

Brand design is the visual expression of your organisation’s identity. It brings together strategy, creativity, and clarity to ensure that every touchpoint communicates who you are and what you stand for.

Effective brand design ensures consistency across all platforms, builds recognition, and strengthens credibility, allowing your audience to connect with your work instinctively.

What does it entail?

Our brand design typically entails:

Discovery & Understanding

Before we design anything, we take time to understand:

Your purpose, mission, and values

Your audience and market context

Your purpose, mission, and values

Your services or offerings

Your aspirations and growth plans

This stage ensures your brand is rooted in meaning, not aesthetics alone.

Brand Foundations

We establish the visual direction by defining:

Brand personality and character

Visual positioning

Design principles that guide decision-making

These foundations ensure your brand feels cohesive and intentional.

Visual Identity Creation

We then design the core visual elements of your brand, which may include:

Logo design (primary and secondary versions)

Colour palette

Typography selection

Iconography and graphic elements

Visual hierarchy and layout principles

Every element is designed to work together seamlessly.

Application & Consistency

We show how your brand comes to life across real-world applications, such as:

Website and digital platforms

Printed materials and publications

Social media and marketing assets

This ensures your brand is usable, scalable, and consistent.

Brand Guidelines

You receive clear brand guidelines that explain:

How to use your logo correctly

Colour, typography, and layout rules

Tone and visual consistency principles

These guidelines protect your brand as it grows.

What can you expect working with us?

Clients work with Birdy Publications because we approach brand design with care, collaboration, and strategic depth. You can expect:We don’t chase trends. We create brands with longevity.

A thoughtful, structured process

Design grounded in insight and purpose

Clear explanations behind creative decisions

Collaboration and open communication

A brand that feels aligned, confident, and credible

We don’t chase trends. We create brands with longevity.

Timeframe: How long does Brand Design take?

Brand design takes time to do well. A typical brand design project with Birdy Publications takes 4–6 weeks, depending on scope and complexity. This usually includes:

Week 1: Discovery and insight gathering

Week 2: Brand foundations and visual direction

Week 3–4: Design development and refinement

Week 5: Application examples and testing

Week 6: Finalisation and brand guidelines

More complex brands or multi-stakeholder organisations may require additional time.

What will I receive?

At the end of the process, you will receive:

Logo files in all required formats

A complete visual brand identity

Defined colour palette and typography

Brand guidelines for ongoing use

A brand that clearly represents your values and work

Many clients continue with us for website design, marketing strategy, content creation, or publishing.

Who is Brand Design for?

Brand design is ideal if:

You are launching something new

Your current brand no longer reflects who you are

Your visuals feel inconsistent or unclear

You are repositioning or growing

You want a brand that aligns purpose with professionalism.

Testimonial from one of our clients

Mick Murphy

DIRECTOR | Murph Construction

Sector: Residential & Commercial Construction.

Engagement: Over two years.

Website: murphconstruction.co.uk

"We’ve had a fantastic experience working with Birdy Publications. From start to finish, their dedication and professionalism really stood out. They delivered our website, logo, leaflet designs, copy editing, and social media content to an exceptionally high standard.

What impressed us most was their genuine care for aesthetics, their attention to detail, and the consistency of branding across every company asset they created for us. They went above and beyond by mentoring us, which added huge long-term value to our business.

A truly reliable, creative, and thoughtful service - we wouldn’t hesitate to recommend Birdy Publications to any construction company looking for a marketing partner that really understands their brand and vision.

Mick Murphy

Mick's Case Study...

The Brief

Mick required a complete brand overhaul to support business growth and local visibility. His company's existing materials lacked consistency and clarity, making it difficult to clearly communicate trust, professionalism, and the quality of their workmanship, particularly in competitive, local markets in the south London area.

The objective was to create a strong, recognisable brand supported by clear messaging and practical marketing assets that could be deployed immediately.

The Challenge

Construction clients make decisions based on trust, reliability, and first impressions. The challenge was to develop a brand identity and messaging that felt professional and established, while remaining approachable and suitable for door-to-door marketing in residential areas.

The Solution

We delivered a cohesive brand package to include Mick's website and local marketing:

~ Logo design that reflects reliability, craftsmanship, and professionalism

~ Copywriting to clearly communicate services, values, and expertise

~ Website design and build focused on clarity, credibility, and lead generation

~ Social media set up with initial posts created and published.

~ Leaflet design and copy for door-to-door drops, optimised for local audiences

~ Brand consistency across all customer touchpoints.

All copy and design were tailored to speak directly to homeowners and commercial clients, using clear language and confident visual cues to build trust quickly.

The Impact

The new brand and marketing materials gave the company a professional, credible presence across both online and offline channels. The website improved enquiry flow, while the door-drop leaflets provided a clear, effective tool for local lead generation.

The refreshed brand positioned the company as a reliable, high-quality construction provider, supporting business growth and stronger customer engagement.