Market Research & Surveys

Multi-layered research that delivers clarity, understanding, leading to confident action.

Good decisions are built on understanding, not assumptions. Our approach captures meaningful insight, analysis patterns and behaviour, and translates findings into clear, actionable outputs that inform strategy, positioning, and decision-making.

What is Market Research & Surveys?

Survey-based research is a structured way to gather insight directly from the people who matter most; your audience, customers, stakeholders, or community. When designed well, surveys:

Reveal motivations, needs, and perceptions

Identify patterns and gaps

Reduce guesswork and bias

Provide evidence to guide decisions

We design surveys that ask the right questions, in the right way, at the right depth.

What does it entail?

We specialise in multi-layered surveys, which move beyond single-question feedback to uncover deeper understanding. This may include:

Quantitative data for patterns and trends

Segmentation by audience type, behaviour, or experienceive data for patterns and trends

Progressive logic that adapts based on responses

This layered approach delivers insight that is both rich and reliable. When we deliver survey-based research, the process typically includes:

Research Design & Objectives

We begin by defining:

What you need to understand

Who the research is for

How the insight will be used

What decisions it needs to inform

Every survey is purpose-built, not generic.

Survey Structure & Question Design

We carefully help you design surveys to ensure:

Clear, unbiased questions

Logical flow and progression

Multi-layered depth without fatigue

Accessibility and ease of completion

Good insight starts with good questions.

Deployment & Data Collection

Depending on your needs, we can support or manage:

Survey distribution and timing

Audience segmentation

Response monitoring and optimisation

Whether this is conducted by our team, or choreographed by the client, this step ensures meaningful participation and reliable data.

Analysis & Interpretation

We move beyond raw data to uncover meaning:

Pattern and trend analysis

Thematic review of open responses

Audience segmentation insights

Key opportunities and risks

We interpret the data, not just report it.

Actionable Outputs & Recommendations

Insight is only valuable if it leads to action. We deliver:

Clear insight summaries

Visual data interpretation

Strategic recommendations

Practical next steps

Our outputs are designed to be used, shared, and implemented.

What can you expect working with us?

Clients choose Birdy Publications because we approach research with rigour, clarity, and care. You can expect:

Thoughtful, objective research design

Clear explanation of findings

Honest insight, even when challenging

Practical, actionable recommendations

Project management

We help you understand what the data is really telling you.

Timeframe: How long does Market & Survey-Based research take?

While market research has less of a lead time, survey-based research timelines depend on scope, audience size, audience and management. Things to consider are:

Research objectives and survey design

Survey build and testing

Data collection

Analysis and interpretation

Insight report and recommendations

What will I receive?

At the end of the process, you will receive:

A bespoke, multi-layered survey

Clean, structured data

Insight-led analysis

Clear, actionable outputs

A strong evidence base for decision-making

Many clients use this research to inform strategy, branding, marketing, or service design.

Who is this service for ?

Survey-based research is ideal if:

You need clarity before making decisions

You want evidence to support strategy

You are testing ideas, services, or messaging

You want to better understand your audience

You value insight over assumptions

Research should illuminate, not overwhelm. We aim to deliver survey-based insight that helps you understand, decide, and act with confidence.

Get in touch to discuss survey-based research and insight.

Testimonial from one of our clients

Rachel & David Larsen

FOUNDERS | LARSEN CONSULTANCY

Sector: Private and national public sector consultancy and strategic advisory

Engagement: Short-term

"We had the pleasure of working with Mandeep on a Home Office engagement to assess the viability of replacing a national records management system with a commercial of the shelf solution. Mandeep designed and delivered an innovative, multi‑layered survey that engaged a wide national network and converted high‑level requirements into structured, comparable insight.

Her work gave us a robust evidence base for benchmarking supplier responses and conducting an impartial viability assessment. She communicated progress clearly, iterated quickly on feedback, and consistently kept stakeholders focused on outcomes. The end result was a well‑substantiated findings report with viable options, key considerations, and actionable next steps that supported value‑for‑money thinking and future business‑case development.

Mandeep combines creativity with rigour, she can translate complex requirements into accessible instruments and then present the resulting data into clear, decision‑ready insights. We would happily work with her again on any project that needs thoughtful research design, stakeholder reach at scale, and evidence‑based reporting."

Rachel & David

Rachel & David's Case Study...

The Brief

Rachel and David from Larsen Consultancy engaged with us to support a Home Office–linked programme assessing the viability of replacing a national records management system with a commercial off-the-shelf (COTS) solution. The work required an impartial, evidence-based approach capable of translating complex, high-level requirements into structured insight that could inform value-for-money decisions and future business-case development.

The Challenge

~ Reaching and engaging a wide, national stakeholder network

~ Converting complex operational and strategic requirements into comparable, decision-ready data.

~ Maintaining neutrality while supporting supplier benchmarking

~ Keeping senior stakeholders aligned, informed, and focused on outcomes

The Solution

Working closely with Larsen Consultancy, we designed and delivered an innovative, multi-layered survey framework that enabled:

~ Engagement across a large, distributed national audience

~ Translation of high-level requirements into structured, comparable insight

~ A robust evidence base to benchmark supplier responses

~ An impartial assessment of technical and commercial viability

Progress was communicated clearly throughout, with rapid iteration based on stakeholder feedback. The final output was a well-substantiated findings report that enabled Lasrsen Consultancy to outline viable options, key considerations, and actionable next steps to support value-for-money thinking and future business-case development.

The Impact

~ Senior Home Office stakeholders were equipped with a strong, impartial evidence base to inform strategic decisions

~ Supplier responses could be benchmarked with confidence and consistency