Logo creation

Represent your business with confidence.

Your logo is often the first impression of your organisation. It should be simple, distinctive, and meaningful, clearly reflecting who you are and what you stand for.

**At Birdy Publications, logo creation is a thoughtful that goes beyond aesthetics. We design logos that work hard for your brand and feel right at the core of your identity.**

What is Logo Creation?

Logo creation is the design of a visual mark that identifies and represents your organisation across every touchpoint. A strong logo builds recognition, trust, and consistency, serving as the foundation of your wider brand.

An effective logo is:

Clear and memorable

Versatile across digital and print

Aligned with your purpose and values

Designed for longevity, not trends.

What does it entail?

When Birdy Publications creates a logo, the process typically includes:

Discovery & Context

We begin by understanding:

Your organisation’s purpose, values, and ethos

Your audience and market environment

Your services, offering, and ambitions

How and where the logo will be used

This ensures the logo is grounded in meaning, not guesswork.

Concept Development

We explore visual directions that reflect your identity, considering:

Symbolism and meaning

Typography and form

Simplicity and recognition

Practical usability

You are presented with carefully considered logo concepts, not an overwhelming number of options.

Refinement & Feedback

We refine the chosen direction through collaborative feedback, ensuring:

Clarity and balance

Strong legibility at all sizes

Consistency across formats

This stage ensures the logo feels resolved and confident.

Final Logo Suite

Your final logo is prepared for real-world use, including:

High resolution PDF, JPG and SVG (Scalable Vector Graphics) files of your primary logo

Secondary or stacked versions suitable for different backgrounds

Monochrome and reversed versions

Icon or mark (where appropriate)

The final suite will include all the versions of your logo that enable you to publish on your digital platforms (website and social media) as well as in print and video.

What can you expect working with us?

Clients choose Birdy Publications because we approach logo creation with care, clarity, and intention.

You can expect:

A calm, structured design process

Clear rationale behind design decisions

Collaboration without confusion

A logo designed to work across all platforms

A mark that feels authentic and credible

We work as a strategic partner, not just a supplier.

Timeframe: How long does Logo Creation take?

A professional logo should never be rushed. A typical logo creation project with Birdy Publications takes 2–3 weeks, depending on scope. This usually includes:

Week 1: Discovery and concept exploration and initial concepts and direction selection

Week 2: Refinement and feedback

Week 3: Finalisation and file delivery

More complex or highly consultative projects may take slightly longer.

What will I receive?

At the end of the process, you will receive:

Final logo files in all required formats (PNG, JPG, SVG, PDF)

Colour and black-and-white versions

Web and print-ready files

Clear guidance on logo usage

Logos can also be seamlessly integrated into wider brand design and guidelines if required.

Who is Logo Creation for?

Logo creation is ideal if:

You are launching a new business or initiative

Your existing logo no longer reflects who you are

Your logo feels dated, unclear, or inconsistent

You want a professional mark that builds trust

Your logo represents your work long before you have the chance to explain it.

Birdy Publications creates logos that speak clearly, confidently, and truthfully, so your work is recognised and remembered. Get in touch to start your logo creation journey.

Testimonial from one of our clients

Mick Murphy

Director | Murph Construction Ltd

Sector: Residential & Commercial Construction.

Engagement: Over two years.

Website: murphconstruction.co.uk

"We’ve had a fantastic experience working with Birdy Publications. As an established construction company in Bromley, London, the new logo designed for us represents us very well.

As well as logo design, Birdy Publications also delivered our website, leaflets, copy editing, and social media content to an exceptionally high standard.

What impressed us most was their genuine care for aesthetics, their attention to detail, and the consistency of branding across every company asset they created for us. They went above and beyond by mentoring us, which added huge long-term value to our business.

A truly reliable, creative, and thoughtful service - we wouldn’t hesitate to recommend Birdy Publications to any construction company looking for a marketing partner that really understands their brand and vision.

Mick Murphy

Mick's Case Study...

The Brief

Mick required a complete brand overhaul to support business growth and local visibility. His company's existing materials lacked consistency and clarity, making it difficult to clearly communicate trust, professionalism, and the quality of their workmanship, particularly in competitive, local markets in the south London area.

The objective was to create a strong, recognisable brand supported by clear messaging and practical marketing assets that could be deployed immediately.

The Challenge

Construction clients make decisions based on trust, reliability, and first impressions. The challenge was to develop a brand identity and messaging that felt professional and established, while remaining approachable and suitable for door-to-door marketing in residential areas.

The Solution

We delivered a cohesive brand package to include Mick's website and local marketing:

~ Logo design that reflects reliability, craftsmanship, and professionalism

~ Copywriting to clearly communicate services, values, and expertise

~ Website design and build focused on clarity, credibility, and lead generation

~ Social media set up with initial posts created and published.

~ Leaflet design and copy for door-to-door drops, optimised for local audiences

~ Brand consistency across all customer touchpoints.

All copy and design were tailored to speak directly to homeowners and commercial clients, using clear language and confident visual cues to build trust quickly.

The Impact

The new brand and marketing materials gave the company a professional, credible presence across both online and offline channels. The website improved enquiry flow, while the door-drop leaflets provided a clear, effective tool for local lead generation.

The refreshed brand positioned the company as a reliable, high-quality construction provider, supporting business growth and stronger customer engagement.