Purpose & Values Alignment

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Purpose is not a slogan.
Values are not words on a wall.

**When purpose and values are clear and genuinely lived, they guide decisions, shape culture, and create work that feels meaningful and sustainable.**

**At Birdy Publications, we help individuals articulate their personal purpose and support organisations in aligning their teams around shared values, creating clarity, cohesion, and direction.**

What is Purpose and Values Alignment?

Without clear purpose and values:

Decisions feel reactive

Teams lose alignment

Messaging becomes inconsistent

Work feels disconnected from meaning

When purpose and values are understood and aligned:

People feel grounded and motivated

Organisations act with integrity and consistency

Strategy, culture, and communication reinforce one another

Impact becomes clearer and more intentional

This work creates the foundation for everything else.

Purpose Work for Individuals

For individuals, purpose work is about understanding:

What matters most to you

What motivates and energises you

The impact you want to have through your work

Unburden the things that have stopped you in the past

We create a reflective, supportive process that allows space for honesty, insight, and growth. This work often supports:

Founders and leaders

Creatives and professionals at transition points

Individuals seeking greater meaning in their work

Those aligning personal values with professional direction

The outcome is a clearer sense of self and a more confident sense of direction.

Purpose & Values Alignment for Organisations

For organisations, purpose and values alignment is about coherence, between leadership, teams, and the work you do. We help organisations:

Creating shared understanding and lived culture

Clarify authentic, actionable values

Understand how values show up in behaviour

Align teams around a shared ethos

This is not about corporate language. It is about truth, relevance, and consistency.

What does it entail?

Our approach is thoughtful, structured, and human-centred.

Discovery & Listening

We begin by listening carefully. This may include:

One-to-one conversations

Group discussions or workshops

Surveys or reflective exercises

The goal is to understand lived experience—not assumptions.

Exploration

We guide individuals and teams through:

Reflective questioning

Values identification and prioritisation

Unburdening past events and current mindsets that prevent growth, and cause purpose confusion

Purpose articulation

Meaningful language development

This work is gentle, honest, and occasionally challenging—in the right way.

Alignment & Integration

Clarity only matters if it’s lived. We support:

Translating values into behaviours

Aligning leadership and teams

Embedding purpose into culture and communication

Ensuring consistency across decision-making

Purpose becomes practical, not theoretical.

Outputs & Guidance

Depending on the scope, outputs may include:

Personal purpose statements

Organisational purpose and values frameworks

Behavioural guidelines

Internal support communication

Guidance on applying purpose and values in practice

Everything is designed to be usable and enduring.

What can you expect working with us?

Clients choose Birdy Publications for this work because we focus on:

Care and sensitivity

Clear structure and guidance

A non-judgemental, reflective approach

Honest conversation and insight

Calm, professional facilitation

We create safe spaces for clarity and alignment to emerge.

Timeframe: How long does Purpose & Values Alignment take?

Timeframes vary depending on whether the work is individual or organisational. Typical timeframes include:

Individuals - 2-4 Weeks

Discovery and reflection

Purpose articulation

Integration and guidance

Organisations: 4–8 Weeks

Discovery and engagement

Values and purpose development

Alignment and integration

Final frameworks and guidance

Larger teams or more complex organisations may require additional time.

Who is this service for ?

This service is ideal if:

You feel disconnected from meaning in your work

You are at a personal or professional crossroads

Your organisation lacks clarity or cohesion

Your values are unclear or inconsistently applied

You want purpose to guide strategy, culture, and communication

Purpose and values are not abstract concepts. They are practical tools for living and working with intention. Birdy Publications helps individuals and organisations articulate what matters most, and align around it with confidence and care.

Get in touch to explore purpose and values work.

Testimonial from one of our clients

Katy Snelgrove

FOUNDERS | POWERFUL DIRECTION

Sector: Business Development and Case Management

Engagement: Long-term

"During the coaching course, Mandeep's calm presence allowed me to feel safe & honest. Certain exercises such as the STOP exercise gave me the space to reflect and realise that my failures were often due to other's influence and opinions, instead of my own. This work has given me the confidence to try again at some of the failed purposes, such as think about living abroad again because I really feel unwell during the winter months in the UK. To also think about my career and business venture & how I can learn from the failures and prevent burnout from happening again.

The course is extremely in-depth and allows for time and space to nurture yourself during the moments of realisation and healing recovery.

Being set certain tasks to do at home helped to keep focus and then having access in between sessions. This is different to other forms of self development that I have done.

I had a few moments of "Aha!" - realisation, and then relief afterwards. For example, I was able to recognise where my career has taken a toll with compassion fatigue and burn out and how I need to ensure that I maintain balance and wellbeing on my next venture.

I was pleasantly suprised from what I got from the program and experience, because the whole process felt therapeutic and healing, perhaps because of where I was and am in my journey, and career transitioning, but also with having a personal connection. It helped to understand Mandeep's empathy and shared passion for supporting those suffering from mental wellbeing, and therefore I was able to open up more so that I would with another coach or business mentor.

Mandeep's ability to reflect back on my talents, experience and inherent personality gave me confidence and focus for creating my business. No one has believed in me like this before and I truly felt it from Mandeep. Thank you!

This confidence has then expanded into my personal relationships and I have felt more grounded and able to open up to loved ones.

Mandeep's program reminded me to think and dream BIG, and to write down a clear strategy with clear goals. This has kept me focused on my difficult days during my personal healing journey."

Katy

Katy's Case Study...

The Brief

Katy came to the programme at a point of career transition, experiencing burnout, compassion fatigue, and uncertainty around career direction, personal wellbeing, and future life choices. She was seeking clarity, confidence, and reconnection with her sense of purpose, while navigating recovery and reflection following periods of perceived failure.

The intention of the programme was to create a safe, structured space to explore values, purpose, and next steps without pressure, judgement, or urgency.

The Challenge

This work required sensitivity, depth, and trust. The key challenges included:

~ Helping the client disentangle her own values and desires from external influence and expectation

~ Reframing past “failures” with compassion and insight

~ Supporting reflection around burnout, wellbeing, and sustainable future work

~ Restoring confidence during a period of emotional recovery and career transition

~ Balancing structure with spaciousness to allow genuine healing and insight

The Impact

Katy experienced multiple moments of insight and emotional release, gaining clarity around the root causes of burnout and compassion fatigue. She reported renewed confidence to revisit previously abandoned life goals, including living abroad for improved wellbeing, and approaching future business and career ventures with balance and self-awareness.

The work supported not only professional clarity, but personal grounding positively influencing her relationships, emotional openness, and sense of stability. By having her strengths and talents reflected back with belief and care, Katy regained confidence and momentum to think bigger and plan with intention.

Client Experience

The client described the programme as deeply therapeutic, healing, and unlike other forms of self-development she had experienced. The combination of structured tasks, reflective space, and empathetic connection enabled her to open up fully and engage honestly with the work.

Outcome

A renewed sense of confidence, clarity, and direction rooted in values, self-compassion, and sustainable ambition. The client left the programme with a clearer strategy, grounded goals, and the belief to move forward with purpose, balance, and courage.